Allow us to quickly review reality. You saw promotional drink bottles how many times today? Sitting in a car’s cupholder at the gym on a friend’s desk. Most likely several thousand. This is not chance or fortuity. This is so because brands are aware of the silent power of common objects. A well-designed bottle preserves your name literally—that is, all day long—while billboards come and go in a heartbeat.

Let’s go through the elements that make these branded bottles so appealing for display. Firstly, visibility: 71% of respondents remember the brand from a routinely used promotional good. Could you ask for more lasting power? Now consider how often, three times a week, a reusable bottle is used generally. That’s 156 times a year, and you may be introducing your brand into someone’s daily schedule without spamming emails.

Not just putting a logo on any ordinary bottle, though. Design that will last is important. Choose double-insulated flasks, geometric silicon sleeves, or even bottles with secret infuser baskets—think beyond simple forms. Just by experimenting with strong designs or fascinating color gradients, companies like S’well and CamelBak attained cult status. Add a clever caption (“Motivated by Caffeine and Compliments, anyone?) and you have a bottle ready for selfies.

Personalization speeds things up far more. Names, QR codes, or even NFC tags connected to your most recent campaign can surprise receivers. Companies using this technology are witnessing a rise in social sharing, which fuels natural reach not possible with money. Custom bottles with interactive elements—such as built-in hydration reminders or color-changing exteriors—also help to establish your business as progressive and sympathetic to consumer well-being.

Additionally in demand are environmentally friendly advertising products. Reusable drink bottles cut waste—something 79% of consumers claim influences their choice of purchase. Companies pledging to use recycled materials—such as Tritan or aluminum—or helping with ocean cleanup with every bottle sold create great credibility. Would someone keep your promo product or throw it on sight? Litmus test Choose quality; your logo will swive right for years.

Here’s where a good campaign can propel you from “that’s nice” to “where did you get that?” Possibly with local artist partnerships, a limited-edition bottle transforms drinkware into collectables. Consider Starbucks’ seasonal tumblers, which have enthusiasts waiting at dawn. Add special benefits, such as a discount on refills should you use their bottle, and suddenly it becomes about more than just water. There is a movement involved here.